Comparing Teaser Trailers and Conventional Theatrical Trailers #1 THE HUNGER GAMES

Similarities

• Both trailers contain production company logos, that appear at the beginning of the trailers.
• Both trailers contain images from the film, despite the theatrical trailer containing more images and giving the audience a better understanding of the movie than the teaser trailer.
• Both trailers contain the title of the film, which appears at the end of both the trailers.
• Both trailers contain the release date "March 23, 2012", at the end of the trailer.
• Both trailers advertise the website "Facebook.com/TheHungerGamesMovie", at the end of the trailers.
• Both trailers contain voiceovers, although they are not of a 'voiceover man', but instead contain dialogue from the movie put on top of images from it.
• Both trailers contain specific editing styles, with the teaser trailer containing numerous camera shots, and both long and slow cuts. The theatrical trailer contains flashes, quick fades, and a variety of camera shots varying from extreme long shots to aerial shots.
• Both trailers do not have cast, director, or crew credits.
• Both trailers do not reference to other films that have been directed or produced by the same people.
• There are no mentions of the names of stars in either trailer. However, there are images of the stars of the movie in both trailers.
• There are no mention of any awards that the cast, crew, or film have won or been nominated for.
• Both trailers contain music that reflect the goings on in the trailer, and the genre of film. An example of this is in the theatrical trailer, the music starts off relatively slow, but as the trailer continues, and shows the audience more of the film, the music ramps up a level to reflect the increase in intensity in the trailer.
• Both the trailers contain the same tagline that appears at the end of the trailer. The tagline is "May the odds be ever in your favor", and is identical in terms of positioning in both trailers.
• Both trailers do not contain any quotes that reference other films.
• There are numerous sound effects used in both trailers that reflect the genre of the movie.
• There are shots of eye candy in both trailers. However, these are different in both trailers. In the teaser trailer, the only eye candy is the explosion that occurs, but in the theatrical trailer, there is far more eye candy on show, for example, Katniss' 'Girl on Fire' dress at the opening ceremony, Katniss dressed up for her interview, and the capital shimmering under the light of the sun, to name but a few.

Differences

• A difference between the teaser and theatrical trailer is that the genre is not completely clear. This is due to the vagueness of the teaser trailer, as it only shows one scene of the movie, and does not give any information as to the storyline of the movie, although you can make the judgement that the protagonist is the only person shown in the movie, and so this may be a movie aimed at females. The theatrical trailer, however, gives a clear overview of the storyline of the movie, and so it is easy to realise that this is a film set in a fantasy world, and belongs to that genre, as well as being an adventure movie.
• There is no reference to the source material that the movie is based on in the teaser trailer, but there is reference to the source material that the movie is based on in the theatrical trailer.