Monday 6 October 2014

Teaser Trailers - Conventions

Conventions of a teaser trailer include:

Production company logos - used to show which companies made the film and advertise these companies

Images from the film - these images are specifically chosen so as not to give away too much about the movie, while also creating anticipation and the "want for more" from the audience.

Title of the film - usually at the end of the teaser trailer

Release dates - for a teaser trailer this is likely to be "Coming Soon" or "Summer 2014" rather than date specific

Indication of genre - use of mise-en-scene or voice-overs should clearly show the genre of the film.

Website - reference to the film and/or production companies websites

Voice over man - sets the scene of the film

Editing - transitions often include flashes, quick fades and dissolves alongside more conventional cuts

Credits - including the cast, crew, director etc.

References to other films - "from the director of" etc.

Images of stars/names of stars

References to awards - won by cast/crew/film "7 time Bafta award winning actor" etc.

Music - related to the genre, and fits in with the images shown

Tagline - same tagline as to that on the poster of the film

Sound effects - used to create responses related to genre

Eye candy - someone who catches the eye of the audience, and would attract audiences

Reference to source material - whether or not the film is based on a book, tv series etc.

A variety of camera shots/movement

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