Comparing Teaser Trailers and Conventional Theatrical Trailers #2 LIMITLESS

Similarities

• Both trailers contain production company logos, which appear at the beginning of the trailers.
• Both trailers contain images from the film.
• Both trailers contain the title of the film, which appears at the end of the trailers.
• Both trailers contain release dates, however, those release dates are different, with the teaser trailer saying "March 18", and the theatrical trailer saying "Coming Soon".
• Both trailers show an indication of the genre of the movie. This is because the only noticeable differences between the trailer in terms of the images, music, and editing used is that the theatrical trailer is longer and uses more images than the teaser trailer. Both trailers are edited in very similar ways, although the teaser trailer contains quicker cuts, and you get a good grasp of the storyline from both trailers, although a 30 second teaser trailer contains less of the storyline than a 2 and a half minute theatrical trailer.
• Both trailers mention the same website, shown at the end of the trailers. However, the websites are not shown in identical shots, with the teaser trailer showing the website under the release date, with a shot from the film rolling in the background. The theatrical trailer, however, shows the website at the end of the trailer in front of a black background, with other information such as the billing, containing actors and actresses.
• Both trailers contain voice over's by the same person. However, these voice over's are different. In the teaser trailer the voice over is of specific dialogue from the film that has been specifically used by the director. The theatrical trailer contains a voice over that, in specific parts of the trailer, is similar to that of the teaser trailer. However, at the beginning of the trailer, the voice over is not dialogue from the movie, but is instead the central protagonist talking to the audience.
• Both trailers contain very similar editing, such as fast cuts, flashes etc.
• Both trailers contain images of the stars, specifically Bradley Cooper.
• Neither trailer contains any references to awards won by anyone involved in the films.
• Both trailers contain music that reflects the genre, and fits perfectly with the direction of the trailers, for example, in the theatrical trailer, the music starts of very low key, but with the build up in speed of the trailer, the music speeds up also and increases in sound,
• Neither trailer contains any references to other films.
• There are numerous sound effects used in both trailers that reflects the genre.
• There is eye candy in both trailers, most notably Bradley Cooper, as well as extreme long shots of eye-catching buildings, and a beautiful looking woman.
• There is no reference to source material in either trailer.
• There are a variety of camera shots and movements used in both trailers.

Differences

• The names of stars are not shown in the teaser trailer, but the name of the main character 'Bradley Cooper' is shown towards the end of the theatrical trailer.
• There is a tagline in the teaser trailer "How much can you take?", but there is no tagline in the theatrical trailer.