It was evident to me, even before analysing teaser trailers from different genres, that they would be different, even if they follow and use the same conventions and principles of film making. However, even though I have watched numerous trailer and films throughout my life, it is intriguing to see, side by side, how film-makers portray films from different genres to the audience, in order to give a good, lasting impression.
The three films I chose to analyse were good choices because, excluding Insidious, which is the first of a set of films, Dumb and Dumber To, and Star Wars VII are follow ups to films that have had commercial success in the past. Therefore, they already had an audience, and although there are other audiences they could appeal to, they already had a platform to which to build. This, I believe, altered the way they portrayed the films in the teaser trailers, as they did not need to go over the top and reveal too much.
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