Horror Teaser Trailer - INSIDIOUS

The trailer opens with a production company logo, and is followed by a quote "From the makers of Paranormal Activity and Saw", with effects used on this quote that is related to the genre, and is also accompanied by music that reflects the genre of the film. It is immediately followed by two quick flashing shots of a young boy, with lighting used in both to illuminate him in white, with darkness all around him.

Despite horror teaser trailers being very structurally different to any other genre, the conventions used are the same. This shows that, despite the vast array of genres, and style of film-making, there is still a mutually accepted way of producing films in the industry.