I studied various film magazines and found a pattern amongst them. The big, worldwide, film magazines, who have big interviews with the biggest stars, such as Total Film and Empire, have similar fonts. They are loud, sharp fonts. They are hard to miss, and reflect the size of the magazine. Smaller and local film magazines, ones that go under the radar, who focus on smaller and different aspects of the movies, such as Sight and Sound, have smaller, less 'out-there' fonts. This gave me a
good insight into the marketing of magazines, and helped me find a suitable font for my magazine.
No comments:
Post a Comment